A contemporary brand identity for authentic grinding stones

Facts
Purchase threshold was drastically lowered resulting in a faster sales process
Distributors are proud to sell this product, which results in the the fact that they are buying more
The brand is now perceived as contemporary.

Locations
Belgium, with a global impact of the brand via web sales

Year
2016 - to day

This is what we did
Mission and vision workshop
Persona mapping
Brand Identity & Logo design
Brand communication
Storytelling: production of product demonstration videos